Development of a new identity for Poetria, a bookshop dedicated to poetry and theater. Elements of the original graphic identity were kept, creating a more simplified main version of the logo, with an emphasis on the name. The illustration that previously had more emphasys adapted for a complementary version.
A new website was also created to correspond to the current identity, with a more intuitive and modern design, favoring not only the commercial part but also a more didactic and knowledge-sharing facet.
A new website was also created to correspond to the current identity, with a more intuitive and modern design, favoring not only the commercial part but also a more didactic and knowledge-sharing facet.
Project made in collaboration with:
Poetria
Poetria
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